There are billions of user-created playlists on Spotify, yet many contain just one song, or none at all. The goal of this project was to encourage users to create more meaningful playlists that they continue to invest in and engage with over time.

Previously, users were required to name and create a playlist before adding tracks. Once created, they landed in an empty playlist with no clear cues for how to proceed—this resulted in confusion and often discouraged users from curating to their playlists at all. To address this, we integrated track curation was directly into the playlist creation flow and leveraged LLMs to allow users to quickly generate unique and hyper-specific lists. By focusing on curation earlier in the process, users were able to build meaningful artifacts centered around the music they love—rather than around a name. While this shift led to fewer playlists being created overall, it resulted in a higher proportion of playlists containing multiple tracks and a greater propensity for users to return to them over time.